Virtue Energy Water

Virtue Energy Water

After the launch of their Iced Teas, they decided to develop a range of energy waters, being the first to market in Europe with a zero calorie energy drink. There were lots of challenges trying to mask all the functional ingredients, because when no carbohydrate is present its harder for natural flavours to perform. These great tasting zero drinks are exploding in the UK market and some good export plans are afoot.