Who are we?

We are a group of passionate drink experts who have won multiple global awards for our work over many decades. We know that finding the right suppliers, who have the right technical capability to deliver your vision, is a very complex process. Finding the right supplies out of hundreds from scratch, takes many many hours of work, and if you are not technically minded, how do you know if they are the right suppliers?

Our MD Ed has been running supply chains for 22 years and has a wealth of experience in all parts of manufacturing, ingredients and logistics. He started the company in 2012 knowing that a lot of brands and retailers required his expertise in setting up supply chains from start to finish. Having started predominately with on the go retailers, we quickly became known for overcoming complex problems and knowing the right suppliers across Europe, and by default a large number of startup and existing brands came to develop their drink formulations with Liquid Fusion.

Hayley our head of NPD, has 25 years experience as a food scientist and spent 20 years as head of technical at one of the largest global flavour houses. Her knowledge of ingredients, what does and doesnt work in a drink formulation, and troubleshooting manufacturing problems gives her exceptionally wide knowledge of the whole process from start to finish. You would be surprised how many food scientist’s have never stepped foot in a manufacturing facility, and if you haven’t, how do you know how ingredients / the final recipe with react under different process conditions? She has literally done it all, and worked for some of the largest drinks brands overcoming such problems in production, and this skill set is how we avoid many problems we see in the industry with recipes that are simply not fit for purpose.